Zumtobel partnered with PAKD to create a cutting-edge microsite that showcases their sustainability initiatives and achievements. The platform combines intuitive design, interactive features, and technical excellence to communicate Zumtobel’s commitment to environmental stewardship to a global audience.
UX Design
UI Design
Backend Dev
Frontend Dev
Consulting
Project Management
Zumtobel, a renowned Austrian lighting company, approached PAKD with the goal of creating a dedicated digital platform to highlight their sustainability initiatives.
As an organization deeply committed to environmental stewardship and innovation, Zumtobel needed a microsite that would communicate their sustainable practices, goals, and achievements to a global audience. The project required an engaging, user-friendly platform that would not only convey complex information in an accessible way but also reflect Zumtobel's brand identity and values.
Key objectives included:
- Showcasing Zumtobel's sustainability strategies and achievements.
- Enhancing the company’s digital presence and user engagement.
- Ensuring compatibility across multiple devices and browsers.
- Aligning the design with Zumtobel’s premium brand image.
The technical nature of Zumtobel's products and the topic on hand required us to go very spacious on the design. This allows the user to easily digest all the information.
PAKD collaborated closely with Zumtobel to develop a sustainability microsite that met and exceeded expectations. The solution included the following key features and considerations:
- Intuitive Design:
- Developed a sleek, modern design that reflects Zumtobel’s premium aesthetic and sustainability ethos.
- Prioritized user experience with a clean layout, clear navigation, and optimized loading times.
- Content Structure:
- Structured the content to communicate Zumtobel’s sustainability narrative in a compelling way.
- Integrated multimedia elements such as high-quality images, infographics, and videos to enhance engagement.
- Interactive Elements:
- Added interactive features, including animations, statistics and charts, to present data dynamically and make the content more engaging.
- Developed a refurbishment calculator to allow the visitor to directly see his saving potential when switching to Zumtobel’s lighting solutions.
- Technical Excellence:
- Developed the microsite with responsive design principles to ensure seamless performance across devices and browsers.
- Implemented efficient coding practices for optimal site performance and minimized environmental impact.
- Multilingual Support:
- Included multilingual capabilities to cater to Zumtobel’s global audience, ensuring accessibility and inclusivity.
Zumtobel's affinity for great design is visible in all of their products. We were happy to use their extensive image library to showcase their attention to detail.
- Collaboration with Zumtobel: The project’s success was driven by close collaboration with Zumtobel’s team. Regular feedback loops ensured that the microsite accurately represented the company’s sustainability vision.
- Impact-Driven Design: The microsite was designed not just to inform but also to inspire action. By highlighting Zumtobel’s achievements and future goals, it motivates stakeholders and partners to embrace sustainable practices.
- Recognition: Since its launch, the microsite has been well-received by Zumtobel’s audience and has positioned the company as a leader in sustainability within the lighting industry. The project also reinforces PAKD’s expertise in creating impactful digital experiences.
We've developed a fully featured Refurbishment Calculator. It takes into account not only the investment costs, but also CO₂ emissions, energy consumption, maintenance costs or disposal. The calculator is also connected to Salesforce (Pardot) to acquire new leads.
FHV - Sustainable Mobility Lab
UX Design
UI Design
Project Management
Backend Dev
Frontend Dev
Web Publishing
